Mohamed Adam Wee Abdullah
Job Title: Group Chief Marketing Officer & Group Chief Customer Experience Officer
Company: CIMB Group
Mohamed Adam Wee Abdullah is CIMB’s Group Chief Marketing Officer. He also double hat as the Group Chief Customer Experience Officer. Adam oversees CIMB’s group-wide marketing and brand management functions and customer experience management across all its geographies and business.
Adam holds a Master in Business Administration degree from the University of Southern Queensland Australia and he is a recipient of 2 Dean’s Award. He is a veteran in the marketing field with a career spanning more than 25 years. He brings with him diversity, depth and breadth of experience across the entire marketing value chain from sales, advertising, strategic planning, branding and marketing management. Almost half of his career was spent in multi-national advertising and brand agencies where he held senior and regional positions working on a diverse range of categories which included financial services, fast moving consumer goods (FMCG), hospitality and travel, automotive, property and telecommunications sectors as well as managing category leading brands.
Prior to joining CIMB, Adam was the Group Chief Marketing Officer in Maybank Group from 2011 to 2015. He also held the position of Chief Marketing Officer of Sunrise Berhad and before that, as Director of Brand and Advertising in ASTRO. Adam’s marketing experience also includes regional marketing management for BMW Group’s regional headquarter based in Singapore, where he was responsible for directing marketing strategies and activities for BMW Group importers/distribution partners in 17 countries across India, China, South-East Asia and the South Pacific Islands nations.
What trends will emerge? Where is the growth in terms of consumer touch-points and are we in the midst of a post-digital revolution? What technological and strategic factors are likely to disrupt the stability and influence of the CCO? What’s next for CX and what metrics will be used to measure business value and success?
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