Jessica Abaya

Jessica Abaya Speaker Chief Customer Officer Singapore event conference Asia

Jessica Abaya

Job Title: Chief Customer Experience Officer

Company: Philippine Airlines

Jessica is a Senior Strategic Marketing and Business Management Executive with more than 28 years of experience passionately Building Brands, Delighting Consumers, Growing Businesses, Developing People and Transforming Organizations across different industries.

She started out in Procter & Gamble Philippines as Brand Manager and built her Marketing/ Business Management  career in Procter & Gamble AAI as Personal Beauty Care SBU Head, moved to GMA7 Nework as SVP for Strategic Planning and New Business Development, was a Marketing Consultant for Jollibee Foods Corporation/ Red Ribbon, and became Chief Marketing Officer for AIA Philam Life Insurance Company.

Currently, as Chief Customer Experience Officer at Philippine Airlines, Jessica is leading the company’s efforts to deliver the Desired Customer Experience, achieve Brand Advocacy & Customer Recovery, and get a 5Star Skytrax rating. She reports directly to the President/COO and works with a cross functional team that covers the entire Customer Journey from pre-flight  to InFlight to post-flight. She is concurrently the President’s Adviser on Strategic Marketing

Speaking at the following:

3:35pm - 4:00pm
The role of  great customer experience in brand advocacy

Understanding your customers and how they interact with your products Addressing customer specific pain points through CX design and the role of user experience Delivering a great user experience to create true brand advocates