Job Title: Chief Customer Experience Officer
Company: Philippine Airlines
Jessica is a Senior Strategic Marketing and Business Management Executive with more than 28 years of experience passionately Building Brands, Delighting Consumers, Growing Businesses, Developing People and Transforming Organizations across different industries.
She started out in Procter & Gamble Philippines as Brand Manager and built her Marketing/ Business Management career in Procter & Gamble AAI as Personal Beauty Care SBU Head, moved to GMA7 Nework as SVP for Strategic Planning and New Business Development, was a Marketing Consultant for Jollibee Foods Corporation/ Red Ribbon, and became Chief Marketing Officer for AIA Philam Life Insurance Company.
Currently, as Chief Customer Experience Officer at Philippine Airlines, Jessica is leading the company’s efforts to deliver the Desired Customer Experience, achieve Brand Advocacy & Customer Recovery, and get a 5Star Skytrax rating. She reports directly to the President/COO and works with a cross functional team that covers the entire Customer Journey from pre-flight to InFlight to post-flight. She is concurrently the President’s Adviser on Strategic Marketing
Understanding your customers and how they interact with your products Addressing customer specific pain points through CX design and the role of user experience Delivering a great user experience to create true brand advocates
Chief Customer Officer Sydney, 1-2 November, 2017
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